Although the current generation of the renowned truck is really popular, the next generation of the Ram 1500 is going to boost the automaker’s sales through the roof. Since they’re focused on trucks and SUVs now, the 2018 Ram 1500 will get the best treatment possible. The expectations are that the next-gen Ram 1500 is going to break the magical barrier of 500,000 units sold in North America. Of course, there must be a plan to attract even more customers and this is what they’re going to do.
2018 Ram 1500 Will Get Updated Engines
In spite of the fact that there will be no new engines, developed from scratch, the entire engine lineup will be updated in numerous ways. It’s always good to announce a new wonder-making mill, but in this case, the reliable and well-known engines everyone’s familiar with should make the difference the next generation counts on. Aside from improving the trucks EPA fuel economy, the engineering changes will make those engines even more powerful. This way, no matter whether you find an EcoDiesel, a Pentastar or a HEMI under the hood, you can be sure that the 2018 Ram 1500 is going to have more horsepower and torque, as well as better towing and hauling specs than ever before. And all of that at better mpg rate.
Improved Fuel Economy
This brings us to the second reason that makes the 2018 Ram 1500 worth waiting for. The truck is going to have significantly improved fuel efficiency. With low fuel prices this might not be as influential deciding factor as it was a couple of years ago, but almost everyone who has a truck throws a lot of miles under its wheels. Of course, FCA has additional motives: the upcoming strict regulations force all the automakers to build more efficient vehicles. There are some speculations about the next-gen’s fuel economy, but it’s too early to say anything with certainty. However, it is sure that the 2018 Ram 1500 is going to be the most efficient model yet.
2018 Ram 1500 Gets a Hybrid Powertrain
It’s true that not all the truck fans like the gentrification of the market segment with all those technology applications that make a robust, rough truck a Prius fantasy. The 2018 Ram 1500 will be available with a mild hybrid setup. This is a type of powertrain that uses its hybrid characteristics only when coasting or idling, in order to spare some fuel. In all other circumstances, the truck will rely on its internal-combustion engine. Using a hybrid powertrain is certainly new for the brand, but it might not be the worst decision they ever made. If it turns out to be efficient, there’s no doubt that in the next decade they’re going to sell more and more of these.
Clever and Useful Technology
As for the technology, they are aware that the 2018 Ram 1500 is a truck that must meet the requirements of its fans. Therefore, they will employ all the contemporary technology they find it necessary, but they won’t clutter the dashboard with gadgets the most of driver don’t even know what they’re used for. This way, the truck’s safety, comfort and convenience will be brought to the fine balance, making it the most enjoyable model ever.
Photos: Current Ram 1500 | FCA US LLC